top of page
ALWAYS ON SUNDAY SS25 ΜΠΙ ΕΦ ΕΦ TSHIRTS

Unveil
SS25

CAMPAIGN_Punk Cake & Holiday Bunnies_Sofia Coppola remake 1.jpg

VISIT OUR
E-SHOP

Concrete Wall_edited.jpg

SS25 collection Foreword

A love letter

This collection is very personal. It is dedicated to my BFF, my best friend forever, Alkistis. Al has been the ViP of my life since highschool. Without wanting to sound too melodramatic, she is genuinely one of the best people I know. Honest and trustworthy, witty and fun, ahead of the curve in zeitgeist currency, smart and capable of doing anything, yet very down to earth. Together we have done many silly things during highschool and continue to do so till now. We have shared endless hours browsing through the pages of Vogue magazine (yes, paper!) during highschool and after, driving to rave parties outside Athens and surviving, going to Omonia Square kiosks at 3 am to buy the new volume of The Face or 01 magazine, we have shared endless hours of daydreaming, secret-telling, story-telling, views-exchanging, cinema-going, cocktail-drinking, wine-tasting, concert-hitting, event-crashing, art-admiring, sea-gazing, new-discovering, limitless crying, anywhere-travelling, but most of all, sharing. I consider myself very lucky to have her in my life and will always be very protective of our friendship. I think she is actually my best kept secret, although this is not a secret. This collection is a celebration of Best Friends Forever. «Μπι Εφ Εφ». Actually this line is coming from Al’s mom who wanted to know what the initials “BFF” stand for and since she found out, she has been using the term boldly in greek intonation referencing me. Al ‘s best friend.

Always on Sunday typo
  • Instagram
  • Facebook

©2022 by AlwaysOnSundayShop. Proudly created with Wix.com

bottom of page